Tuesday, 28 June 2022

Worlds Within Worlds

 



Argathog raced across the valley floor. He moved as fast as all his six legs could carry him. He moved with the desperation of fear. He knew that capture meant death. He knew that there would be no mercy.

     Argathog was not alone, the love of his life, Mantissa, was with him and trying to catch up.

     He looked at Mantissa, every single eye in his large compound eyes expressed his love, concern, and devotion for this beautiful creature that was his mate.

     As she scrambled over grains of sand the size of boulders, they both heard the soul-crushing sound of the hive hunters gaining on them. They looked at each other in dismay and doubled their efforts. Energized by desperation and fear, they practically flew over the remaining sand boulders, arriving at the entrance to an underground channel that led into the caverns created by the intricate root system of a huge tree.

     They both came to a screeching halt! Taking stock of their environment, they knew they had to be very careful. They were entering an alien world and they knew that in this environment, there were other dangers apart from the chasing hive hunters.

     Their compound eyes, composed of hundreds of individual eyes; dilated to their maximum to see into the surreal gloom of the cathedral-like structures within the tree's cavern systems. The monstrously massive structure of the tree's tap root with its enumerable adjoining roots created the foundation for this.

     The itinerant lovers knew that they had to be very careful in this environment. There were many other ant-races, some of them were very hostile, and some were even cannibalistic. Getting eaten wasn't part of the plan.

     Pragaxx, the ant leading the hive hunters, was both dedicated and unrelenting. He will never give up until they are captured and returned to the hive. Even now he was still trying to use the hypnotic powers of the hive mind to get them to give themselves up. But this was an action in futility. They had drunk from the forbidden well and are now truly free. What they now craved was their individual freedom. Their minds are already free.

     With extreme caution, they moved deeper into the surreal gloom. They resisted the urge to run even though they could hear Pragaxx and the pursuers clearly in their minds, getting closer.

     Suddenly, they saw a pure shaft of light piercing the gloom and lighting up the way towards an intricate set of massive roots leading up to the sunlight. Argathog knew instinctively that this was the trap they had been warned about by the hive seer, an individual, who had achieved hive freedom but had managed to keep it hidden from the Hive for decades.

     Before he could stop her, Mantissa ran into the shaft of light and got stuck. She struggled mightily but couldn't free herself from the bonds that held her down. Her cries of desperation and horror ripped through Argathog's heart like a dagger.

     Looking at her, he knew there was nothing he could do to rescue her. At the same time, he knew he couldn't continue living without her. With resignation, he walked into the shaft of bright light to join her. Both of them are now stuck.

     As they stood there nuzzling each other, powerful ants, armed with heavy armor and pincer-like claws came out of the gloom. They were surrounded, and lunch was about to be served.

     The two lovers looked into each other's eyes, in them, they saw a reflection of their hearts, their hopes, and the future they believed they had together. They started to sing.

It was a song of the soul, heart-wrenching, and melancholy.

     As they sang, their captors watched them making no moves, yet highly intent, with the hunters' focus.

     After a while, their captors started spitting at their feet.

     Suddenly, their bonds melted away. They were free once again.

     With elation, they hurried through the network of massive roots and emerged into the sunlight.

#

Pragaxx led the 5000-strong hunting group into the massive underground cavern system. The minds of the whole group were linked together as one, to form a super-mind, with Pragaxx's mind, as the mind control center.

     This gave  Pragaxx an incredible advantage over the fugitives. He could think faster, see further, and act quicker than them.

     They must be caught. The thought of failure was unthinkable. Mantissa was carrying in her thousands of eggs that must not be allowed to hatch. It would mean the end of Hive civilization and culture as it was known.

     He could sense the path they had taken. However, something was amiss. They had stopped and for some time they had been in deep distress, but were now elated and moving again, quite freely. What had happened? Caution was needed here until the mystery is resolved. He led the hunters through the gloom until they got to the bright shaft of light.

     They all stood and watched, making no moves. He knew that this was where the sounds of distress had come from, but what had caused it.

     He sensed that something was hiding in the gloom. What was it?

     Whatever it was, it had let the fugitives through, so, why wouldn't it let them through?

Pragaxx knew the reputation of this place. He wasn't going to be careless. He sent 50 ants into the shaft of light.

     When they got to the middle of the passageway, they got stuck.

     The cannibal ants came out immediately!!

     Pragaxx had to make a quick decision. They could all stay there and get slaughtered or, they could sacrifice a small number and then charge the opening to freedom in the pursuit of the fugitives. He chose the latter.

     He instructed about 250 ants to run onto the sticky pathway and lie flat on it, creating a passageway for the rest of them to run across their backs without getting trapped.

     The remaining ants ran across the pathway, using the backs of their colleagues as footing, while the cannibal ants had a hard time capturing them because of their speed. Eventually, over 90% of the hunters emerged into the sunlight to continue their pursuit of the fugitives.

#

Argathog and Mantissa knew the moment that Pragaxx and his hunters emerged from the underground caverns.

     They had hoped that the cannibals would stop them in their pursuit. Now they knew that the superior intellect of the hivemind had given the pursuers the ability to think their way out of danger.

     They hurried on as quickly as they could. Green sweat poured out of the pores between their exoskeletons, as they raced through a forest of sharp-bladed grass.

     Mantissa suggested that they could hide in the forest of grass, but Argathog reminded her that although they were free from the influence of the Hive mind, it could still detect them; as they could detect it. Hiding from it is an impossibility. They just had to keep on moving until they were so far away that they would never be found, ever again!

 

 

#

The couple traveled a whole day without rest until they got to a black rocky plain. It was a very strange environment as the ground constantly shook with the roar of thunder. Although they were terrified they had to continue their journey forward. The hunters were not far behind, as they could constantly sense them in their pursuit. They continued without respite, without rest. Until they got to a place where the rocky black terrain changed to a white, flat, and sterile one.

     The thunderous vibrations of the environment continued unabated. It was a constant reminder of how vulnerable they were in the universe.

     After some time, they got back on the rocky black plain and hurried on. They later exited it, climbed up a grey mountain, and rested at the top of its plateau. At this stage, they had been traveling non-stop for 3 days. The adrenaline and fear that were driving them were now exhausted. They just had to rest.

     For some time, they believed they had lost the hunters. However, suddenly, they could feel their presence in pursuit again. Argathog urged his mate that they should get moving, but Mantissa was too exhausted to care. She was carrying so many eggs that were almost due. She did not have the energy to leave where she was; she was resigned to fate.

     Argathog looked at his mate, wiped out by exhaustion. He knew that he could not get her to move from where she was. He resigned himself to fate and sat beside her, as she tried to regain some of her strength. All the time, the presence of the pursuers kept on getting stronger and looming larger in his mind. He knew that Pragaxx and the hive hunters were closing in. Yet there was absolutely nothing he could do. Mantissa couldn't move from where she was.

     The presence of Pragaxx and his hunters kept on looming large in their minds as they approached.

     Argathog looked everywhere in desperation, there was simply no way out. Despite his desperate entreaties for them to move, Mantissa couldn't get up from where she lay.

Her exhaustion was like that of the dead. As she gazed at him, rivers of purple tears started rolling down her big beautiful compound eyes in a river of love and resigned fate. She begged him to continue without her but, he refused and told her never to speak about such a thing again. With that issue resolved they waited for the inevitable.

#

From their vantage point at the top of the plateau, they watched as Pragaxx and the hunters poured across the black rocky plains. Their pace quickened with the realization that their prey was not moving anymore. The hunt was almost at an end!

     The two lovers could sense the malicious glee of their antagonists as they approached. It was obvious to them that there will be no mercy. The images conjured by the minds of the approaching group were anything short of evil. They were to be sacrificed to the demonic hive gods as a lesson to others.

     The hunters kept coming closer and closer until they became visible to the hunted. Pragaxx was in the lead as was expected. They poured across the black rocky plains. The doomed couple watched.

     Suddenly, a roar of thunder more terrible than anything they had ever had before reached their ears. A huge black mountain flashed by in less time than it took to blink an eye and swept the whole hunting party away.

     The couple's minds perceived the screams of horror that emanated from the death of thousands of ants in a flash. There was a mighty wind, and the whole column of hunters was swept away, the rest, pulverized on the black rocky plain!

     The couple put their arms around each other and slept. After sleeping like the dead for an indeterminate number of hours, they woke up and searched for nutrients, then continued on their journey.  Mantissa's eggs will soon be due, and they have to find an appropriate nest.

     They traveled for a few more days without incident until they got to a very fertile place full of nutritious microbes and other delicacies that will nourish a whole colony of ants - smart, independent, and without a hive mind.

     Argathog settled down to start the business of building their hive while Mantissa looked for the best spot within the same location to create their first nest. After everything was in place, Mantissa started preparations for laying her eggs.

     Suddenly, they felt the presence of Pragaxx jump into their minds. It was as if their mind was playing tricks on them. They had seen Pragaxx swept away by the wind of the gods, and the rest of his hunters destroyed on the black rocky plain; how could they now be feeling his presence in their minds.

     However there was no ignoring what they felt in their minds, it was as real as the world around them, and they had no choice. They had to begin to accept the fact that they are not yet free. That they are still in danger, but how?

     Reluctantly, and with huge discomfort for Mantissa, they left their new hive and nest and continued inland. They got to a nice secure place where they did not feel threatened. They felt that this was where they could establish a new hive and Mantissa could lay her eggs.

     It took a long time for Mantissa to completely lay her eggs, and the process was very stressful for her since she did not have the strength of the hive to make it effortless.

After she had finished the task, she secured the nest and followed Argathog to forage for nutrients and sustenance.

     After the lovers had had their fill, then they returned to their new hive and nest. On arrival, they received the shock of their lives. Surrounding the nest was Pragaxx and the rest of the hunters. They all looked rattled and bruised. Every ant in the hunting party had an injury of sorts. There were a lot of broken limbs, punctured eyes, limp antennas, and bruised exoskeletons; but they were all still functional.

     The hunters and the hunted looked at each other in grim silence. There was nothing to say or do! There was nowhere to run! It was over!

     Despite his terror, Argathog wanted to know how they were found without Mantissa and himself being aware of it. It simply seemed impossible that such a thing could happen.

     Pragaxx looked at them and shook his head, his broken antenna swinging back and forth before his one good compound eye. He promised to humor them before destroying them.                           The issue of capture was no longer feasible; they were too weak and wounded to return to the hive.

     Pragaxx said that the moment Mantissa laid her eggs she lost the ability to communicate with the Hive mind and since Argathog was linked to her in the mind, he lost that ability too. And without their hive mind, they were nothing. Once that connection was severed, it could never be restored. This was the danger, not only to themselves but to the ant population. It was the reason that anybody who drank from the forbidden well had to die. Sacrificed to the ant gods. Are the nutrients in the forbidden well worth the costs to whoever drank from it? Is it worth it to develop individualism through independent thought? This may be desired, but at the end of the day, it destroyed society and made it weaker. Ants are not meant to function as individuals, they were meant to function as a collective and their survival was and is in the collective. So the cancer of individualism had to be uprooted.

     Argathog listened to this stoically while Mantissa was begging for the life of the little ants that would soon hatch out of her eggs.

     Argathog understood what was happening. The nutrients from the forbidden well gave those who drank from it an individual mind, capable of emotions and independent thought. It made them sentient. They were completely free from slavery. A situation whereby the collective mind was controlled by the Hive Queen. This was what made the difference.

      In the past, there was only one intelligent being - Hive Queen, with the rest as morons. The only exception to this situation was when the queen decides to bestow intelligence on an individual to function for her controlling and directing the collective. Except for such a situation, every other ant was a moron.

     Only the Hive Queen was allowed to drink from the forbidden well. It made her a god among the insects, and it gave her the kind of power that she would not like to share with her inferiors. This was the secret of the hive. This was why they had to die, this was why they couldn't be allowed to live. It was all about power, it was all about control. Of course, it was the Hive Queen speaking to them now through the agency of Pragaxx, but they already knew that.

     As it was customary the nest had been built in the spine of a huge leaf. Argathog and Mantissa were instructed to come together with their eggs so that they will be annihilated. The couple obeyed their captures and huddled around their offspring, waiting for the inevitable.

     Suddenly, it started raining and a huge wind accompanied it. Massive columns of water fell from the sky washing away Pragaxx and his hunters. Then the wind carried the nest for four days. It finally landed on a stream where it was carried on for another two days. By this time Argathog, Mantissa, and their offspring are in another universe far from those who could hurt them, far from those who hated their freedom.

 

 

 

 

 

 

 

 

 

 










It Really Doesn't Matter - Poetry

 

It really doesn't matter

Ten, twenty, one hundred years from now.

The only thing you really have is now.

All else is like smoke.

The past is an inaccurate memory,

The future is an incomplete imagination.

Live life to the fullest now

It's only what you have that counts.

The Earth could be hit by a giant asteroid,

It's how it all began.

Who says it's going to last forever, 

You must know it's all a cosmic joke.

Live, love, and be happy

It all really doesn't matter.



Ayo Sodipo

June 2022

The African Politician - Poetry

 The African Policktrician





A very interesting personality

The sorrow of a people.

Ethically bankrupt and diseased

Its level of physical self-destruction is appalling,

All in the name of power.

He poisons herself daily

Believing in one spiritual con man or the other.

Even though it has stolen billions

SHe is still a pauper.

This strange condition is guaranteed

By the poverty of its soul.

It has an ego the size of a cathedral,

Yet with the fragility of an overblown balloon.

Since it can be reduced to nothingness

By the tiny pin-prick of the truth.

Then it is exposed for all to see

The joke that has destitute millions.

An accident of fate

Where the worst elements in society 

Are the custodians of its power.

Thus it’s exposed for all to see

A very interesting personality

The sorrow of a people.


Ayo Sodipo

June 2022




Wednesday, 1 June 2022

WHAT'S REALLY GOING ON? (FICTION)


      
Mname is Munira and I live in Abuja with my family. I was born and bred in Minna, a town in the north-central part of Nigeria. After I finished my secondary education, I moved in with my aunt to Abuja, the capital of Nigeria. Staying with my aunt was a delight. She treated me just like her own child. I attended the University of Abuja and got myself a degree in sociology.
       It was while I was at the university that I met my husband, Jamu.
      I had attended a Christian meeting on campus. After the event, Jamu introduced himself to me and we started talking. It turned out that we were from the same place and, we even knew some mutual friends. With time the relationship grew from friendship to intimacy, and we became an item.
       Jamu graduated two years before me. By the time I graduated, he was already working in a government agency earning a good salary with nice perks to go with it. After graduation, I was fortunate to be posted to a neighboring state for my compulsory year of national service. This made it easy for Jamu and me to continue our relationship without much difficulty. He drove down to where I was posted every weekend so that we could spend quality time together. By the time I finished service, we both knew that we were going to spend the rest of our lives together. 
          I moved in with Jamu and, six months later we were married in Minna. We had our first child a year later and we named him Daniel. Daniel was a lively and energetic child. He was smart and inquisitive. He brought a lot of joy into our home and life was good. Two years later, his twin younger brothers were born and, they were named Clement and Charles. At this stage, Jamu and I decided that we had enough children.
       Two years later, we lost my father and my mother was devastated. Jamu suggested that she should come and live with us in Abuja and, she agreed. My mother stayed with us for about six months then, suddenly decided that she wanted to go back home. We tried to dissuade her but, she was adamant. She said she missed her home and the familiar faces in the neighborhood. After trying in vain to stop her departure, we agreed to drive her home. That was when she requested that Daniel should come and spend the rest of the holidays with her. I was intuitively reluctant to grant her this request, Jamu said that it didn't matter. He said that we would pick Daniel up in two weeks when the school holidays ended. He said it would be a nice experience for Daniel and would make grandma very happy. So, reluctantly we took grandma home and left Daniel with her.
        I spoke with grandma every day. I didn't want her to feel that she was abandoned. However, each time I called her, I asked to speak with Daniel. Her response was always that he was playing in the big family compound with his age mates so; he was unable to take my calls.
       Two weeks flew by in a jiffy and we were on our way to Minna to pick up Daniel and see grandma. Little did I know that that was going to be the beginning of hell on earth for my family and me.
       On arrival at grandma's place, we passed through the gauntlet of neighbors and kinsmen who welcomed us. Grandma was at the door to welcome us and we embraced each other enthusiastically in greeting. I was surprised that Daniel hadn't rushed out to meet us and I asked of him immediately. Grandma said that he was in my old room sleeping. I went into the room to wake him up but grandma stopped me. She said that he had just taken his lunch after an afternoon of serious football. I then decided that I would wake him up when we were leaving. At 6pm, we decide to leave for Abuja. Daniel hadn't woken up yet. Jamu picked him up and put him in our car's back sit to continue his sleep. Everybody came out to wish us a safe journey and, we were on our way to Abuja.
     Jamu and I chatted happily as we drove serenely back to Abuja. Suddenly, the inside of the car was permeated with a horrible odour. It took us a few seconds to realize that the smell was coming from the back seat and it was the smell of faeces. Daniel had defaecated on himself in his sleep! He had stopped doing this when he was in diapers! Jamu and I were stunned! I wanted Jamu to stop the car, but he refused. He said that it would be dangerous. Instead, he opened the car's windows and increased speed. I tried to wake Daniel up but his response was very groggy. He was behaving like somebody who had taken too much alcohol. I was becoming very alarmed. What was wrong with my son?! Why was he behaving like this?! I tried harder to wake him up but he remained groggy. I called grandma immediately to find out why Daniel was behaving the way he was? She said that there was nothing wrong with him. I started arguing with her. Jamu snatched the phone from me and put it off. He drove until we got to our house in Abuja.
     Jamu calmed me down and told me not to be an alarmist. We cleaned Daniel up and put him to bed. We hoped he will sleep off the effects of whatever was wrong with him. However, there was no change in his condition the next day.
     At this stage, we knew that medical help had become mandatory. This started our journey of visiting one hospital after the other. Within a year, hospital bills accumulated because of Daniel's ailment almost bankrupted the family. We sold our house and other landed property including, our collective inheritance from Daniel's grandparents. The strange thing was that Daniel's ailment confounded and confused every medical expert we visited. It was the consensus that his problem was medical but, what type was the issue. Repeated scans did not reveal any organ damage. At the same time, numerous psychological and psychiatric tests were inconclusive. We were at our wit's end.
     It was at this stage that a family friend told us to explore the possibility that Daniel's ailment could be a manifestation of demonic manipulation. This made sense to Jamu and me. We started taking Daniel to church. When things remained the same, we decided to take him to more esoteric churches. This was when my friend suggested that we visit a very powerful spiritualist that owned a church in the outskirts of town.
     Pastor Lemu's church was a one-plot affair on a dusty street. Inside the church was gloomy and we waited in line to see him. There were other people who had been there before us and, I had the distinct impression that this was more of a spiritual consulting centre than a church. However, I didn't care. We were desperate!
      Pastor Lemu turned out to be a young man in his mid-thirties. He listened carefully to all we had to say and then examined Daniel. After this, he told us to come back three nights later. We made the appointment and subjected ourselves to an all-night prayer vigil. When day broke, we were instructed to make a substantial offering and meet the pastor in his office. This we did. The pastor told us that Daniel's ailment was caused by my mother. He instructed us to go straight to her and, order her to release him.
    Jamu and I were so furious that we drove like demented people straight from the church to my mother's house in Minna. We rushed into the compound without greeting anybody. We barged into her house and started raining all sorts of accusations on her. The whole compound was in an uproar. Accusations and refutations. Given spiritual revelations and denials. Everybody taking sides. It was bedlam. 
         Suddenly, my mother collapsed. All efforts to revive her proved futile and she was rushed to the hospital where she was declared dead on arrival. I was overwhelmed by a sea of emotions. There was grief, elation, shock, sadness, and hope all mixed together. We couldn't go back to Minna since people were already accusing us of murdering my mother. Instead, we drove straight back to the pastor in Abuja. 
       He congratulated us and said that we were victorious. He said that we shouldn't mourn my mother because she was a witch. He advised us to make a substantial donation to the church since he traveled with us spiritually to fight the battle. We did as we were told.

  I was without my underwear and slippery wet. I screamed in pain and fury!

     A month after my mother was buried,  Daniel's condition hadn't changed. He was still an imbecile. We took him back to the pastor. He said that the witchcraft society my mother belonged to was very powerful. He asked for more money to make special spiritual preparations. I was a bit mystified by this. His explanation was that he had to work with other pastors on this assignment and money was needed to take care of some logistics. We gave him the money and he went to work. After some time, the expected results did not materialize and this made us very unhappy. He assured us that this was temporary. He said that for everything to get back to normal I had to participate in the final spiritual prayer war. I assured him of my readiness and, a date was set.
       On that fateful night, Jamu dropped me at the church around 8pm. The prayer session started around 10pm with about fifteen people in attendance. Sometime during the night, I fell asleep on the bare floor. When I woke up, I was feeling very uncomfortable. I noticed that the room was very quiet. The pastor was the only person in the room and he was quickly pulling on his trousers!! 
       Alarm bells rang in my head! I quickly checked myself. I was without my underwear and slippery wet. I screamed in pain and fury! I'd just been raped!! I screamed Lemu's name at the top of my voice! Then he started begging not to make a scene but I was inconsolable.
        The noise attracted people to the scene and I was telling all and sundry what had transpired. This was how Jamu met us. The moment Jamu learned about what had happened, he beat Lemu to a pulp and then invited the police to arrest him.
        However, six weeks after this horrible incident, I discovered that I was pregnant. This was very distressing news for Jamu and me. We immediately decided to terminate the pregnancy. Lemu was still rotting in jail and Daniel was still an imbecile and here I was having to go through the trauma of an abortion. However, things were about to go from bad to worse. 
       Jamu was robbed by some teenagers one night when he was coming home from work. It was a vicious and cowardly attack. He was hit on the head from behind with a big stick. The boys took his mobile phone, wallet, and shoes. These were just hungry products of an uncaring society. But their action brought untold hardship to an innocent life. The blow to the back of Jamu's head was so severe that he lost all motor functions. He was paralyzed from the neck down and, expert medical diagnosis predicted recovery to be in the realm of miracles.
          In fairness to Jamu's employers, they supported us financially in every way. When it became obvious that nothing could be done for him in Nigeria, he was flown abroad for expert medical treatment. During this period, I removed Lemu's horrible, stinking seed from my system. While Jamu was being treated abroad, I continued my search for a cure for Daniel. My search took me to many places without an iota of hope for his improvement. But I couldn't give up on him. It got to a stage I was exhausted physically and mentally. My emotions were in turmoil and I had reached my lowest ebb. I went back to my original church. The church Jamu and I got married in and, poured my heart out to the pastor. He listened with rapt attention to all my tribulations and said, "put your trust in God".
            I went home and started a serious regimen of fasting and prayer. After a few days, I had a very strange dream. In the dream, I was an observer looking at what took place years ago. I was given the insight in the dream that what I was seeing was when Jamu was being born. I watched the delivery and a woman that was revealed to me as his mother's older sister was given the baby's placenta for disposal. I watched as this woman placed the placenta in a pot and buried it on a farm.
              I woke up in a cold sweat. I couldn't make head or tail of the whole experience. Something urged me to go to church. I dressed up and went to church where I met my pastor. I narrated the dream to him and he became very excited. He insisted that both of us do praise worship immediately and, then travel to Jamu's family compound in Minna without delay.  
               As we entered Jamu's family compound the first person we saw was the woman in my dream. She was much, much older than in the dream, but it was her. She fell on her face immediately and started begging for mercy and forgiveness. A huge and embarrassed gathering of family members stood by and listened as she confessed to one atrocity after the other. She had destroyed many lives in that extended family. 
          In Jamu's case after murdering his mother, she decided to take further revenge on an innocent child by destroying him in his prime. The painful part was that Daniel and I were just collateral damage. We suffered so that Jamu could feel more pain.
              We instructed the old woman to take us to where she buried the pot containing the placenta, dig it up and hand it over to the pastor and me. She obeyed us without hesitation. We collected the grisly package and returned it to Abuja.  I destroyed the charmed placenta burning it and scattering the ashes to the wind.
             The reversal was immediate and joyful. After about six months, things have changed for the better, Daniel is back to himself and Jamu has started walking again.  My only regret now was the pain and anguish I caused my mother. I am sure she has forgiven me. I thank God for His deliverance.








































     
                   

Tuesday, 1 March 2022

LET IT ALL GO - (POETRY)

 




LET IT ALL GO

 

Clinging! Clinging!! Clinging!!!

 

Clinging so hard to nothing.

 

Plotting and planning, scheming and scamming

 

 All in a bid to control the game.

 

 The moment you think you are winning,

 

 Something happens to throw you off your tripping.

 

 You're jumping from one foot to the other,

 

 Always on tenterhooks, 

 

 And screwed up all the time.

 

Then I remembered the Master

 

And laughed at my foolishness.

 

 Why was I stressing myself,

 

 When the Mahanta was in my corner.

 

 So, I smiled and relaxed 

 

 Letting the Master play the game.

 

 Thus, everything fell into place, 

 

 When I let it all go.


And got the Mahanta's love with me always 

 

 By Ayo Sodipo.

 

December 2021

 

HOW TO MAKE MONEY ONLINE WITH AFFILIATE MARKETING - A YOUTUBE VIDEO SCREENPLAY.

MAKING MONEY ONLINE WITH AFFILIATE MARKETING - A YOUTUBE SCREENPLAY

SC.1. INT/EXT.

A SERIES OF FRAMES. A REEL OF POPULAR ONLINE BRANDS. COVID 19 PANDEMIC FLASHES. PEOPLE SITTING IN THEIR HOMES AROUND LAPTOPS. (SUB-TITLES)

                                                   VOICE OVER  

In the last few years, making money online has become quite fashionable. This situation became even more prevalent when the Covid 19 pandemic kept everybody in their homes for ages. The fact was that people had to survive. This meant that they had to look for a  means of livelihood. Since they couldn’t go out to do this, it meant that they had to do it from their homes

                                                                                                                           CUT TO

 

SC.2. EXT/INT.

A SERIES OF FRAMES. A COUPLE WITH BACKPACKS ON A TRAIL/ROAD. THE COUPLE SITTING IN A RESTAURANT WITH THEIR LAPTOPS OPEN WITH GOOGLE SEARCH ENGINE RESULTS FROM PAGES SHOWING RESULTS FOR “MAKING MONEY ONLINE” AND “AFFILIATE MARKETING” (SUBTITLES).

                                                                  VOICE OVER

 Most people’s journey into making money online usually starts with affiliate marketing. The term affiliate marketing is so popular that, almost everybody you talk to about the subject of making money online is referring to affiliate marketing. However, what does this mean?

                                                                                                                       CUT TO

SC.3. INT.

LADY SITTING WITH LAPTOP IN COMFORTABLE SURROUNDINGS. CLOSE UP OF LAPTOP MONITOR SHOWING “AFFILIATE MARKETING” ON WIKIPEDIA PAGE. QUOTED WORDS ARE HIGHLIGHTED AS THEY ARE BEING READ. (SUBTITLES)

                                                                    VOICE OVER

 A quick visit to the Wikipedia page on the subject says that “affiliate-marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliates own marketing efforts.” This is a very precise definition but, what does this mean in simple English?

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SC.4. INT/EXT

FOUR SETS OF FRAMES IN SEQUENCE EACH WITH A DIFFERENT SET OF PEOPLE. SOMEBODY GIVES AN ITEM TO ANOTHER PERSON WHO GOES AND SELLS IT. HE/SHE RETURNS MONEY AND PART OF IT IS GIVEN BACK. (SUBTITLES)

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 In simple English, affiliate marketing is an arrangement between two people, whereby a person who has a product or service to sell allows the other person to advertise and sell for him in exchange for a commission. It’s as simple as that.  This is an arrangement we’re all familiar with. The only difference with this one is that everything is done on the internet, that is, online.

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SC.5.INT/EXT. GRAPHICS.

 A SERIES OF FRAMES. A WELL-DRESSED SALESMAN WITH HIS BRIEFCASE WALKING INTO THE MONITOR OF A LAPTOP. A GRAPHIC REPRESENTATION OF THE 4-WAY RELATIONSHIP BETWEEN THE VENDOR - AFFILIATE NETWORK - AFFILIATE -  CUSTOMER. IT MUST HAVE ARROWS SHOWING THE MOVEMENT OF MONEY AND PRODUCTS. (SUBTITLES)

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 An affiliate marketer is an online salesman. However, that would be the situation in an offline line scenario. In an online scenario, the arrangement will be among three people. The first is the guy who owns the product or service. The second is the guy who wants to sell it for him and the third is the guy who creates the environment for such an arrangement to work seamlessly and fraud-free. Everything happening online. Understand this: these three guys will never meet each other physically in most cases, yet, they may be engaged in a business relationship for years.

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SC.6. INT/EXT. GRAPHICS.

 A SERIES OF FRAMES. JOE IS WORKING ON HIS LAPTOP.  HE THROWS UP HIS HANDS IN ELATION. HE IS HOLDING UP A FLASH DRIVE.  WE SEE JOE WORKING ON JOE.COM. HOLDING THE FLASH DRIVE IN HIS HANDS, HE WALKS THROUGH THE MONITOR TO MEET ANOTHER MAN WEARING A T-SHIRT THAT READS “AFFILIATE NETWORK” WHO COLLECTS THE FLASH DRIVE FROM HIM AND SHAKES HIS HANDS. THE” NETWORK” GUY NOW WALKS OVER TO A GROUP OF PEOPLE EXCITEDLY HOLDING PLACARDS WITH “AFFILIATES” WRITTEN ON THEM. ONE OF THE “AFFILIATE” GUYS HANDS OVER THE FLASH DRIVE TO A HAPPY GUY WITH “CUSTOMER” WRITTEN ON HIS T-SHIRT. THE “CUSTOMER” GUY GIVES THE “NETWORK” GUY CASH WHO THEN SPLITS IT BETWEEN JOE AND THE “AFFILIATE” GUY. (SUBTITLES).

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 Let’s illustrate what we have just said with an example. It’s like when my friend Joe developed unique software that could cut an organization’s dependency on a large accounting staff to the bare minimum and do the job faster and accurately in a tenth of the time, he knew he had a winner. Joe then created a website to market his app. He then decided that he needed to maximize sales, so turned his product into an affiliate product. Therefore, Joe as the owner of the app is the merchant. Joe now approaches an organization that acts as a go-between for guys like Joe and people who want to assist in advertising and selling his product for a commission. These guys are known as affiliate networks. The guys who visit the networks looking for products to promote on behalf of their owners are the affiliates. The last part of the equation is the customers, the guys who the excitement is all about.

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SC.7.VECTOR GRAPHIC.

 A BIG GOLDEN KEY IS PORTRAYED AS THE AFFILIATE LINK. (SUBTITLES)

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What happens is that, when an affiliate picks a product to promote, he is given a unique link attached to his promotion so that when anybody buys the product through him; the merchant and the network know and he is paid a commission. That’s how the deal works. It’s quite simple, isn’t it?

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SC.8. INT/EXT

SERIES OF FRAMES. A MAN IDENTIFIED AS AN AFFILIATE WALKS OVER TO A GROUP OF PEOPLE IDENTIFIED AS CUSTOMERS AND RUDELY THROWS A FLASH DRIVE AT THEM WHILE STICKING OUT HIS HAND AT THEM ASKING FOR MONEY. A SECOND GUY WALKS OVER TO THE CUSTOMERS, HANDS OVER THE FLASH DRIVE AND A SET OF WRITTEN INSTRUCTIONS THEN WALKS AWAY. A THIRD GUY HANDS OVER THE DRIVE THEN SMILING ESCORTS THE CUSTOMER TO A LAPTOP WHERE THEY BOTH SIT DOWN AND WORK TOGETHER. (SUBTITLES)

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There are three types of affiliate marketers. First, we have the type we call unattached marketers. These guys when promoting a product are very disconnected from the process. They do not have any connection to the product or, service and don’t pretend to want to. They don’t have skills relating to what they are promoting. They have no authority about its usage. Their general attitude is that they are not interested in anything except getting paid.

 The second type of affiliate marketer is the type that is attached. This guy is the complete opposite of the first one. First of all, he cares enough about what he’s selling to want to know about it. He is relatively knowledgeable about his wares and can confidently speak about their benefits and usage. Although his customer relations are much better than the first guy, it needs very drastic improvement. The third type of affiliate marketer is the involved one. Of all the three, this guy is the one who is primed for success. He knows the product inside out. He is skilled at its usage and knows everything that is to be known about it. His knowledge is authoritative and deep. However, what makes this fellow unique is his deep knowledge of his customers. This knowledge is borne out of a need to help and, sincerely alleviate their pain points. He has empathy for his customers. This attitude guarantees that he will be extremely successful in the industry.

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SC.9. INFOGRAPHIC / VECTOR. 

GRAPHIC REPRESENTATION OF AFFILIATE MARKETING INDUSTRY AND AN INCREASING PILE OF GOLD COINS. (SUBTITLES)

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With all the hullabaloo about affiliate marketing, it is necessary to ask this question - Is affiliate marketing truly profitable? The answer to that question is in the numbers. You can’t argue with numbers. According to Statista, the highly reliable database company situated in Hamburg, Germany; the affiliate marketing industry is expected to grow from 5.4 billion US dollars in 2017 to over 8.2 billion dollars in 2022. According to the report, these figures are very conservative.

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SC.10. VECTORS

A COLLAGE OF VARIOUS OUTSOURCING PLATFORMS. (SUBTITLES)

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The point is that, given the increased attitude of organizations in favor of out-sourcing and remote workers,  a huge shift toward freelancing; and the pervasiveness of the new economic reality. Affiliate marketing as an industry is still in its infancy.

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SC.11. GRAPHICS.

COLLAGE OF OPEN SOURCE PHOTOS AND GIFs OF PAT FLYNN. GOOGLE ADWORDS LOGO. SACKS OF GOLD COINS  EMOJI WITH LOVING EYES. (SUBTITLES).

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Now, let’s get real. Are there any affiliate marketers out there that we can point to as role models? Sure, there are. According to popular legend, at the very top of the affiliate marketing totem pole is a dude called, Pat Flynn. Pat said that he got into affiliate marketing in 2008 after he was fired from his job. He created a site called LEED blog and decided to monetize it. He used GoogleAdsense as his campaign instrument and by 2013 he had made over $50,000. He has not looked back ever since and is a bonafide seven-figure operator. Pat’s core affiliate marketing value is rooted in the principle of service. Pat believes that your audience, that is people who visit your site, who are on your email lists, who listen to your podcasts, who watch your YouTube videos, who never miss a webinar, and, for reasons of relationship, trust you. He believes that you should treat these people like they’re your blood. You should know their needs, empathize with them. Feel their pain points. And then recommend solutions to these pain points through the products and services you promote.

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SC.12. GRAPHICS.

COLLAGE AND OPEN SOURCE PHOTOGRAPHS AND GIFs OF KIRSTY McCUBBIN. AEROPLANES. EXOTIC BEACHES (SUBTITLES).

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Another affiliate marketing superstar worth mentioning is Kirsty McCubbin. According to Kirsty, she got her first job in 1999 as an SEO specialist. One of her assignments was to assist in the creation of an affiliate marketing site. She got trained on the job, that is, affiliate marketing; and she was hooked. From that point on, affiliate marketing has been her profession and passion. She now travels around the world with her husband and kids enjoying the life of a true digital nomad.                                                                                 

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SC.13.GRAPHICS

COLLAGE AND OPEN SOURCE PHOTOGRAPHS AND GIFs OF JOHN CHOW. BAGS OF GOLD COINS. (SUBTITLES).

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 Another affiliate marketing superstar worth mentioning is John Chow. John is at the head of digital warrior entrepreneurs in the Canadian homeland. John said that he entered the digital life in 1999 when he created a site called Moto’s Project 504. It was about a computer that he had built by himself. Sure enough, after he had worked on it for some time it acquired its domain name and a list. With this done, he started The Techzone and joined the Maximum PC Network. His monthly checks grew from $250 to $2500 in short order. This is how quickly his list grew. John has not looked back since then.

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SC.14. GRAPHICS.

COLLAGE AND OPEN SOURCE PHOTOGRAPHS AND GIFs OF IAN FERNANDO. E-COMMERCE GIFs. AZOOGLE LOGO. BAGS OF GOLD COINS. (SUBTITLES).

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 Another guy worth checking out is Ian Fernando. Ian has been in the game for 15 years. According to him, he started in eCommerce and then moved into affiliate marketing through AzoogleAds. He quickly learned the importance and correct uses of keywords and his income blew. From making $100 a day to making $1000 a week, to making $1000 a day, all through knowing the right keywords to use.

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SC.15. INT/EXT.GRAPHICS.

SERIES OF FRAMES. PICTURES OF PAT FLYNN, KIRSTY McCUBBIN, JOHN CHOW, AND IAN FERNANDO. A WINNER OF A LOTTERY. A GUY WEARING A MASK WORKING ON A LAPTOP. A PERSON PLANTING A SEED, GROWS INTO A SMALL PLANT, THEN INTO A TREE. FINALLY, THE TREE BEARS FRUITS. THE FRUITS ARE LOW-HANGING AND ARE EASILY PLUCKED. THE PLUCKED FRUITS MORPH INTO PILES OF GOLD COINS. A LONG-DISTANCE RUNNER. (SUBTITLES).

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Now, let’s get down to how we are going to do our own affiliate marketing business. The most fundamental issue is your attitude towards the business. If you’ve noticed anything about the successful people we have spoken about, is that they took their time. Affiliate marketing is not a get-rich-quick game. It’s a business, and like any other type of business, it has a growth cycle. It takes time to grow any business and affiliate marketing is no different. If you are the type that wants to start today and get rich today, then affiliate marketing is not for you. No type of business is for you. It’s better that you take up scamming and be ready to pay the price. This game is a marathon, not a sprint. You must cultivate a resolute attitude, a never-say-die attitude. You know that the industry is legitimate and growing. You know that there’s money to be made in the business. You know that any average Joe can do the business. You know that if you follow simple tested techniques you will get the desired results. It means that all you need to have is the correct attitude. Stick to it, until it happens for you.

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SC.16. INT/EXT. GRAPHICS. VECTORS.

 SERIES OF FRAMES. A BRILLIANT-LOOKING STUDENT WAITING TO WRITE AN EXAM. A GROUP OF MARINES ENTERING A COMBAT SITUATION. BANNERS OF EVERGREEN NICHES FOLLOWING ONE ANOTHER - HEALTH - WEIGHT LOSS - WEALTH - INVESTING - RELATIONSHIPS - DATING - TECH - GAMING - ANTI-AGING - SPORTS - LIFESTYLE - FOOD - LEARNING - DEBT RELIEF. ARCHER SHOOTS ARROWS AND CONTINUOUSLY HITS BULLS-EYE. (SUBTITLES).

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After making sure that you are mentally prepared for the job at hand, the second step in your affiliate marketing business journey is for you to choose a niche. This is very important. Don’t spread yourself thin by choosing several niches at the same time. You will only delay your progress. Choose one of the evergreen niches and then own it. A friend of mine usually said that it is better to be one inch wide and a mile deep, than to be one inch deep and a mile wide. What does this mean in plain English? It means that if you concentrate on one thing, you will go much further than when you scatter your concentration on a lot of things.

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SC.17. INT/EXT. GRAPHICS.

SERIES OF FRAMES. SOMEONE ADDRESSING A CROWD. A COUPLE SITTING BEFORE A LAPTOP WORKING ON A NICHE. LOGO OF GOOGLE ADSENSE. LOGO OF SEO. A MAN CLIMBING A LADDER. (SUBTITLES)

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Your next step is to start growing an audience. You can do this by starting a site on your niche and offering solutions to your niche’s challenges. If you are financially able, you can drive traffic to the site using paid advertising. If you don’t have cash then you have to quickly teach yourself SEO. No matter what, you must grow your audience by growing your email list. On the other hand, you may rent another guy’s list while growing your own gradually. I recommend the second option. You can quickly scale up your earnings using this framework.

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SC.18. INT/EXT. GRAPHICS.

A LISTENING CROWD WITH A SUPER-IMPOSED REEL OF POPULAR AND RELEVANT WEBSITES, SOCIAL MEDIA, YOUTUBE, POD CHANNELS. (SUBTITLES).

                                                   VOICE OVER                                                                                                                                                                         Make sure that your voice is on all the platforms - websites, social media, YouTube, and podcasts. Make sure you gather an audience on all these platforms by making yourself useful to their needs and challenges.

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SC.19. GRAPHICS.

A COLLAGE OF OPEN SOURCE PHOTOGRAPHS AND GIFs OF PAT FLYNN. BANNER LOGOS OF GOOGLE ADSENSE AND S.E.O. SCREENSHOT OF EMAIL LIST ON LAPTOP. (SUBTITLES). 

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I’ve always believed in sitting on the shoulders of giants. Our giant is one of the best, Pat Flynn. Using Pat’s advice, you first understand your niche inside out. This is the only way you can understand the challenges and pain points of that niche. Then you begin to build your audience in that niche. Pat said he used GoogleAdwords for this chore. Even when you’re using this, you must know about SEO. Search Engine Optimization, SEO, is easily learned, you don’t need more than grade school comprehension to grab them. Even if you have limited financial resources, a rudimentary knowledge of SEO will make a difference and assist you in building your list.

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SC.20. INT/EXT.

SOMEBODY CHEERFULLY SERVING A GROUP OF PEOPLE WITH NOURISHMENTS. (SUBTITLES).

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Build a relationship with your audience by supplying quality continuously. Give value and nurture trust. Your slogan should always be  - Audience first, always. This is an online business, always look for and, feed your audience with information that is useful and factual. This is how to develop a relationship and build trust. Through this interaction, you are better able to understand your audience.  With this knowledge, you can choose and promote products that serve their needs.

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SC.21. INT/EXT.GRAPHICS.

SERIES OF FRAMES. A PARCEL BEING DELIVERED. THE PARCEL IS UNWRAPPED AND CONTENT IS EXAMINED. THE PERSON IS WORKING ON THE LAPTOP. SCREENSHOT OF LAPTOP -REPORT. AN AUDIENCE IS BEING ADDRESSED. (SUBTITLES).

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When you’re doing this, you must follow a fail-proof procedure. First, you should buy and use the products yourself. There’s no risk in this since practically every product or, service comes with a money-back guarantee. If the product is okay, you do a personal and thorough assessment of the benefits and the drawbacks, if any. This is apart from the sales pitch of the product’s manufacturers. Then you introduce it to your audience using the following procedure.

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SC.22. INT/EXT. GRAPHICS.

SERIES OF FRAMES. BANNERS OF PLATFORMS - WEBSITES, SOCIAL MEDIA, YOUTUBE, POD CHANNELS. AUDIENCES BEING ADDRESSED AND MEMBERS RAISING THEIR HANDS AND STANDING UP TO ASK QUESTIONS. (SUBTITLES).

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When introducing the product, you don’t go straight ahead to make a pitch. The first thing you do is to demonstrate it using all your available platforms. This automatically gives the product a human face and, since you are already intimate with your audience, they are more receptive to your offer than they will be to a cold call. It is at this point that you begin to answer the questions that are both spoken and unspoken regarding challenges and pain points that your offer is going to take care of. At the same time, you are building confidence in the potency of the product to solve a problem.

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SC.23. INT.

A HAPPY INTERVIEW SETTING. (SUBTITLES)

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 If it is possible you schedule and air interviews with the product’s manufacturers as guests. This shows that there are real people behind the stuff you’re pushing on to your audience. An interview further legitimizes the product in the minds of people.

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SC.24.SERIES OF FRAMES.

SERIES OF FRAMES. PEOPLE HAPPILY HUGGED EACH OTHER, GIVING EACH OTHER HIGH FIVES AND SHAKING HANDS. SOMEBODY IS BEING FLOGGED. SOMEBODY RUNNING AWAY AS FAST AS POSSIBLE. SOMEBODY EATING DELICIOUS CANDY. (SUBTITLES).

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Make sure that you show proof all the time. Your reputation and financial well-being are at stake here. You are not looking for a one-off purchase, what you want is a repeat customer. Human beings are very timid when it comes to money. Once they get burnt the first time, they run away with their wallets. At the same time human beings have spending habits, one of them is that, if a person buys something from you the first time and, is satisfied, the person will continue to buy from you forever. This is what people in marketing call brand loyalty.

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SC.25. INT/EXT. GRAPHICS.

SERIES OF FRAMES. A DELICIOUS FOOD STALL ON PUBLIC DISPLAY WITH A GOOD-LOOKING SALESPERSON BEHIND IT. AN ATHLETIC RELAY TEAM HOLDING UP EACH OTHER’S HANDS IN VICTORY. A PERSON HOLDING TWO DIFFERENT TYPES OF HAMMERS IN EACH HAND WITH A QUESTIONING LOOK. A COUPLE DRIVING HAPPILY AWAY IN A SUPERCAR. (SUBTITLES)

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The crunch! Get your product in front of your audience! Always do this. Most people are very shy when it comes to selling. This is because of the fear of rejection. They do a fantastic job in the build-up, but when it gets to the reason for the build-up; they freeze up.                         You should always put a call to action in every aspect of your promotion. A call to action shows that you are a serious businessman. The CAT, that is, call to action - the action of buying. Make sure that you sprinkle your affiliate link liberally throughout your promotional efforts. Never be shy about asking people to purchase what will solve their problems. It’s the ultimate win-win scenario.  That’s the reason why we are in the game of affiliate marketing.

A note of warning here, never recommend more than one of the same kind of product to your valuable audience. What you will succeed in doing is to confuse them. Confused people don’t bring out their wallets. Although some people say that you can do this for differentiation. My take is that you should be on the side of caution - don’t do it. Affiliate marketing will continue to grow and has come to stay as a business model. It is never too late to join the party. Have fun guys.

                                                                                                                                  BLACK